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“W2 was asked to audit our go-to-market function. They helped us understand our current strengths while highlighting areas of opportunity and specific steps to address them. They also initiated several actions, which immediately showed a significant return on investment .
We had confidence in Adam and team from the start, as they handled the brief with sensitivity and pragmatism. It is rare to see the value someone brings during and immediately after the project completion. I wouldn’t hesitate to work Adam and W2 again and would strongly recommend them.”

Oliver Shaw – CEO OrgVue

“W2 led the Operating Model workstream in a global, enterprise-wide transformation programme. They effectively shaped the requirements across a diverse range of stakeholders, engaging one of the Big 4 consultancies to provide support and aligned it with other critical activities.
In addition, they developed a functional maturity strategy and supported the production of the messaging and material that enabled a successful launch at a Top 100 leadership meeting.”

Darren Littleboy – CHRO of Modulaire

“We engaged W Squared Strategy to support the development of our Operating Model as we prepare to design our own Target Operating Model. From the outset, the W Squared team demonstrated expertise, strategic insight, and a highly collaborative approach.
W Squared took the time to understand our business objectives and unique challenges, ensuring their recommendations were practical, tailored, and aligned with our long-term vision. Their structured methodology, combined with clear communication and engagement, gave us confidence at every stage of the process.”

Andrew Cowan – CEO of Ipsum

If you’re serious about change, ready to scale, or committed to transforming your future – we’d love to hear from you