W Squared was founded after seeing the power of blending the knowledge and toolkits from strategy consulting with the leadership and solution orientated approach of the military.
At W Squared we take joy in helping our clients: we don’t seek to build a dependency; we want to transfer as much knowledge and as many tools as possible to leave you with the capabilities you need to succeed.
Founder
With over 18 years’ experience translating strategy into action to create value and deliver change through innovation at the strategic level, Adam launched W Squared Strategy to help organisations achieve their strategic goals without the fuss: he believes strategy should be both simple and realistic to generate action.
With his leadership approach of decency from his service in the Grenadier Guards, and the business acumen gained working at a top-tier strategy consulting firm, Adam is an award-winning consultant known for his honest, bold approach to simplifying complex problems.
Adam prides himself on fostering an environment that values innovation, embraces diversity, and empowers individuals and organisations to reach their full potential.